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  • Brandon Rhea

    Ad Tests on Fandom

    April 25, 2017 by Brandon Rhea

    Over the last few months, we've talked to you a lot about the ad experience on Fandom. We told you why we want to have a better ad experience, what we've done so far, and how we plan to do it. These discussions led to the introduction of Wiki Modernization, where we will use ads in front of great featured videos that will allow us to remove other ads across the site and improve site performance.

    So what will that look like? We're getting very close to that answer.


    Alongside our development of wiki videos and the new page and article headers, we've been hard at work developing tests to determine the perfect mix of ads for both users and advertisers. For each test variation we are running, we kept these points in mind:

    • There needs to be fewer a…

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  • Brandon Rhea

    When we first spoke to you about Wiki Modernization, we talked about how wiki videos are a key part of modernizing the site. Today's readers enjoy watching videos, and the ads we put in front of great wiki videos will allow us to clean up the ad clutter across the site. That, in turn, improves the performance of all Fandom wikis. To do all of that, we need to create videos that visitors will want to watch. We’re trying different types of video content to see what works and where.


    We're experimenting with the types of wiki videos that we'll feature on some of our most high-traffic pages. The experimentation will be ongoing, that way we can adapt to what our users and general audiences are most interested in. So far we have identified four ty…


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  • BertH

    New on-site notifications

    March 27, 2017 by BertH

    Tomorrow you'll see an addition to the Fandom navigation bar at the top of the site. We are very excited to share that a new area for notifications will be added, anchored to the "bell" icon. These new on-site notifications are the future of notifications on Fandom. They are part of a central notification service which is the foundation for a unified hub giving you access to all of the activity you care the most about. Our vision is to create a simple and easy-to-use notification system that will allow you to stay up to date on relevant activity across your entire Fandom experience. You'll be able to receive updates through email, app push notifications, and/or this new on-site display.

    The most exciting benefit of this new system is that, …

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  • Brandon Rhea

    In thinking about Wiki Modernization, we decided to work on several areas of the site to deliver an even greater user experience. The first step of this is cleaning up ad clutter on wiki pages, which we're working on with featured video content.

    The second step we are also working on is the page header and article header, areas we identified potential for improvements. The page header includes a wiki's wordmark and local navigation, and the article header includes the page title and Edit button. This is how that space has looked since 2011:



    Beginning this past December, we tested new designs for the page header on 12 wikis. Before we started, we learned two key things from data testing and in-person user testing:

    1. The local navigation is not w…


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  • Brandon Rhea

    Over the last two months, we've teased some of what we want to do to improve the site with a look ahead to our plans in 2017, and we talked more in-depth about that in our series about advertisements last month. Creating a better overall experience for your wikis is our big focus for the first part of 2017, so it stands to reason that you're wondering how we'll do that. Here is an early look at this project for your feedback.


    Our goal is to become a modern digital experience that provides the right content at the right time, is easy to navigate, and delivers a better experience for both users and advertisers, our two main audiences.

    • Users and readers. You're the main reason why we’re running in the first place. And it’s safe to say we all ag…

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  • Tedgill
    Ted Gill is the Chief Product & Innovation Officer at Fandom powered by Wikia. Do you have any questions or feedback for him about the future of advertisements on Fandom? Read this blog (Part 3 of 3) and then leave a comment!

    We've talked to you a lot about advertisements this week and how they should be better on Fandom. In our first blog, we gave you a basic overview of how ads work on the site, to set up the concepts we would be talking about in this conversation. Our second blog took it a step further and talked about how we have already made improvements to programmatic ads, the most common form of ads online. Today, let's talk about direct ads—where we work directly with clients rather than third party ad exchanges—and our vision for ho…

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  • Adam Carey
    Adam Carey is the Vice President of Revenue Strategy at Fandom powered by Wikia. Do you have any questions or feedback for him about how we've been cleaning up advertisements so far? Read this blog (Part 2 of 3) and then leave a comment!

    Earlier this week, we started a conversation with you about how ads work on Fandom. I think the message was pretty clear: we know, like you do, that ads on the site could perform a lot better. There's too many of them, and that can clutter the page and even cause site performance issues. One of the ad types we introduced you to was programmatic ads, which represent the most common form of ads on the web.

    How we've cleaned up programmatic ads so far is the focus of today's blog, and, on Friday, we'll talk more…

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  • Brandon Rhea
    Click here for Part 2 of this blog series!
    Click here for Part 3 of this blog series!
    What questions do you have about advertisements on Fandom powered by Wikia? Read this blog (Part 1 of 3) and then share your questions in the comments!

    Advertisements. We all have a lot of feelings on those. They're a big part of the internet, and they're how companies like Fandom are able to make money to support the site. We haven't talked to you about advertisements that much in the past, so we're giving you a big look into advertisements on Fandom this week. In our first two blog posts, we'll talk about why we have ads—we're an ad-supported business, enabling us to operate and continually improve the largest entertainment fan site in the world, free of c…

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  • Brandon Rhea
    Do you have any questions about the evolution of the Fandom powered by Wikia experience? Read this blog and then share your questions in the comments!

    Fandom is an ever-evolving company. It has been since Day 1. Over the last year in particular, we released our news and stories and Discussions experiences, rebranded the site, introduced you to Service-Oriented Architecture, and released the Community Page. We're looking forward to another big year in 2017!

    Smart changes are important and necessary for any web platform, which we talked about back in 2015. For Fandom, that's been important for three big reasons: we evolved into a more immersive fan experience where you can discuss, publish, and collaborate in ways that aren't found on a simple…

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  • Brandon Rhea

    Whew. 2016 was a heck of a year, wasn't it? Fandom powered by Wikia is no exception. We've had a really exciting year! Now that we're only 10 days away from the start of a new one, let's take a look back at some of the biggest things that happened on Fandom this year.

    • We rebranded! Our rebranding as Fandom powered by Wikia came toward the end of the year, in October, but it was the biggest step we took as an entertainment-focused company in 2016. This change brought our entire platform under one fan-first media brand that will give the company and your communities even more opportunities to grow in the future.
    • Fandom news and stories launched. An important step in establishing ourselves as a comprehensive entertainment destination was the lau…
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