FortMax hates in-article ads and wishes harm on the following people:

• Twisting Teletraan I's statistics to show that Monaco increases the number of views when it was really things like the annual convention and the first airing of new episodes.
• Lying to us about the type of ads the advertisers want. Apparently advertisers wanting top-of-page banner adds is code for "we're going to put pop-tart ads in the article that push the main picture below the fold".

When you make changes that completely fuck up all the free content that gives you the ad traffic that brings you money, don't be surprised when the people who provide said content pack up their content and leave.