FANDOM

Brandon Rhea

Staff
  • I live in San Francisco
  • I was born on March 7
  • My occupation is Manager of Content Production
  • I am Batman
  • Bio Brandon Rhea is Manager of Content Production at FANDOM. He's a huge fan of Star Wars, Star Trek, Game of Thrones, and Marvel. He's a Gryffindor whose Patronus is a cat.
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  • Brandon Rhea

    Last week we were excited to announce how the South Park wiki kicked off FANDOM's Community Video Program. This new program is an important part of producing Featured Videos that complement the quality of written wiki content across the site and remain up to date. The program is still in its infancy, but, if your wiki is in the Top 1,000 on WAM, we are excited to begin working with you on original scripts that we can produce for your community!

    First, let's talk about our basic production process. We have a team of editors dedicated to producing Featured Videos. These editors create a concept for the video, write the script, gather the footage and (sometimes) record voiceover, and then edit the video together so it can be posted to the righ…

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  • Brandon Rhea

    One of the most exciting parts about adding video to the site and accomplishing our goal of slashing 30% of the ads on FANDOM wikis is that we now have a quickly growing team that’s dedicated to Featured Video. The number of videos we're able to create is growing too, and producing quality content that complements the quality of written wiki content is incredibly important to us. To help do that, we're in the beginning stages of a community participation program where admins and editors can create and review Featured Video scripts.

    We recently had a great success with this program on South Park Archives. We posted a video on the page for Kenny McCormick—of "Oh my God, they killed Kenny!" fame—and the community contacted us with some ideas t…

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  • Brandon Rhea

    Since the beginning of the year we've had a consistent goal throughout our product development: reducing the number of ads on the wiki page. This was a big part of the project we call Wiki Modernization. We knew that by making design and product improvements to the site, we would be able to provide a more modern web experience to users and advertisers without all of the ad clutter that we've had on pages up until now. We are happy to announce that we have achieved this milestone. As of this past Monday, October 2nd, a brand new ad experience is live across the world that has fewer ads per page. In fact, we have slashed over 30% of total ad units on our site. This is something FANDOM and users alike have wanted for years, and it's incredibl…

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  • Brandon Rhea

    In March we tested a brand new design for the page and article headers, the area of wiki pages that includes wiki navigation and important article actions like the Edit button. The test involved targeting users with the new and old designs to see how each one impacted traffic and how visitors use the site. Before the test started, we hadn't updated the header area since 2011. It looked out of date, lacked a modern feel, and left a lot to be desired.

    We're happy to say that the test was a huge success and we're releasing the new headers on all FANDOM wikis during the week of June 12th!


    Community feedback was very positive, and so was the data we collected. The community response was so positive that we kept the test headers up even after we h…


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  • Brandon Rhea

    Wiki Modernization has brought a number of exciting changes to Fandom. Featured wiki videos have been introduced on many of our top communities, giving us the opportunity to test the removal of some ads from the site. So far, Wiki Modernization has focused on desktop, but now it's time to start bringing these updates to mobile web.

    Last week we released the first version of wiki videos on mobile web. These were for the rare cases where a page has a wiki video but no infobox, such as the Skills page on Mass Effect Wiki. Beginning on Thursday, May 18th you will also be able to watch mobile wiki videos when they live on pages that have an infobox.


    So how will mobile videos work?

    • Mobile pages without an infobox. In these cases, the video appears …

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