FANDOM

Brandon Rhea

Staff
  • I live in San Francisco
  • I was born on March 7
  • My occupation is Product Marketing Manager at FANDOM
  • I am Batman
  • Bio Brandon Rhea is the Product Marketing Manager at FANDOM. He's a huge fan of Star Wars, Star Trek, Game of Thrones, and Marvel. He's a Gryffindor whose Patronus is a cat.
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  • Brandon Rhea

    We are excited to announce that Fandom and Curse Media are joining forces! Curse’s network includes properties like their wiki services Gamepedia, D&D Beyond, Futhead, and Muthead. By coming together, Fandom and Curse Media solidify our exciting new venture as the #1 online experience for entertainment and gaming fan communities.

    For years, Fandom and Curse Media have shared a common mission: to provide online tools and resources for communities in the entertainment and gaming spaces. By joining forces and combining knowledge, we are able to expand our resources and provide better support to our communities.

    As we work through the details, our teams are being purposeful and thorough in making decisions on how Fandom and Gamepedia in particul…

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  • Brandon Rhea

    Categories are a simple tool that are a pretty fundamental part of organizing a wiki. What you might be surprised to know is that they also create some issues for how high a community’s content shows up in search results.

    We’re going to walk you through a simple category redesign we’re releasing tomorrow that keeps the same basic look and functionality, adds personalization, and addresses the SEO issues.


    Categories are a foundational part of MediaWiki and have existed since the beginning of the software. A few years ago, we developed new display options that included Category Exhibition. Communities could enable this and display gallery items visually.

    It’s a pretty solid idea. There’s value in readers being able to explore categories visuall…


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  • Brandon Rhea

    Back in August, we teased the beginning of a new product initiative to build on the successes of Wiki Modernization and Mobile Modernization. Today’s the day we get to talk with you about it.

    This is going to be a long post, so buckle up!


    You’ve heard us talk a lot about Wiki Modernization and Mobile Modernization over the last year and a half. Not only did those efforts improve the look and performance of the site through design updates and a reduction of advertisements, it also played a big part in increasing the number of people using your communities. Check out the historical level of wiki editors from 2014 through 2018:


    As you can see, the number of editors went up and down, but there was a general downward trend — we were losing contrib…



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  • Brandon Rhea

    Back in August we announced that wikia.com domains will be migrating to fandom.com. We've been doing a lot of prep work for testing the SEO impact of the migration, so we wanted to give you some insight into the process, talk about how the test is going to work, how we’re going to keep your traffic safe, and answer any questions you may have about it.

    The basics are that in early October—we are aiming for next week, and we'll let you know the exact date once we have it—we will be migrating approximately 3,200 communities to the new domain structure. Those include roughly 600 English communities, while the rest are international communities across 11 other languages. The international communities will also test out the new language path that…

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  • Brandon Rhea

    We've done a lot of work this year to improve the mobile experience. First we worked on a lot of backend changes so the mobile site would load faster and perform better. Most recently we've been rolling out more changes to the mobile web design to enhance the experience.


    You may be wondering, why make changes to mobile web? Put simply, if pages look more visually engaging and of a higher design quality, we’re more likely to see return visitors to communities. Not only that, but better-looking pages attract higher quality ads—and the higher quality our ads are, the fewer of them we need. Just like how we were able to slash desktop advertisements by 30% in 2017, we believe that a better mobile design will allow us to have fewer mobile ads and…


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