Brandon Rhea

  • I live in San Francisco
  • I was born on March 7
  • My occupation is Manager of Content Production
  • I am Batman
  • Bio Brandon Rhea is Manager of Content Production at FANDOM. He's a huge fan of Star Wars, Star Trek, Game of Thrones, and Marvel. He's a Gryffindor whose Patronus is a cat.
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  • Brandon Rhea

    Since the beginning of the year we've had a consistent goal throughout our product development: reducing the number of ads on the wiki page. This was a big part of the project we call Wiki Modernization. We knew that by making design and product improvements to the site, we would be able to provide a more modern web experience to users and advertisers without all of the ad clutter that we've had on pages up until now. We are happy to announce that we have achieved this milestone. As of this past Monday, October 2nd, a brand new ad experience is live across the world that has fewer ads per page. In fact, we have slashed over 30% of total ad units on our site. This is something FANDOM and users alike have wanted for years, and it's incredibl…

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  • Brandon Rhea

    In March we tested a brand new design for the page and article headers, the area of wiki pages that includes wiki navigation and important article actions like the Edit button. The test involved targeting users with the new and old designs to see how each one impacted traffic and how visitors use the site. Before the test started, we hadn't updated the header area since 2011. It looked out of date, lacked a modern feel, and left a lot to be desired.

    We're happy to say that the test was a huge success and we're releasing the new headers on all FANDOM wikis during the week of June 12th!

    Community feedback was very positive, and so was the data we collected. The community response was so positive that we kept the test headers up even after we h…

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  • Brandon Rhea

    Wiki Modernization has brought a number of exciting changes to Fandom. Featured wiki videos have been introduced on many of our top communities, giving us the opportunity to test the removal of some ads from the site. So far, Wiki Modernization has focused on desktop, but now it's time to start bringing these updates to mobile web.

    Last week we released the first version of wiki videos on mobile web. These were for the rare cases where a page has a wiki video but no infobox, such as the Skills page on Mass Effect Wiki. Beginning on Thursday, May 18th you will also be able to watch mobile wiki videos when they live on pages that have an infobox.

    So how will mobile videos work?

    • Mobile pages without an infobox. In these cases, the video appears …

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  • Brandon Rhea

    Over the last few weeks, we've been looking at how to make Community Central an even more helpful place for the Fandom community. One of the areas we are looking to improve is Community Central Chat.

    Right now, Chat is generally filled with conversation that has little if anything to do with Fandom or with supporting other users. There's nothing inherently wrong with that, but we want Chat to be a place where users can find help and support and to talk about Fandom and their wikis.

    To do that, we've worked with the Community Central admins and chat mods to update the Chat Guidelines. The key idea that these guidelines are based around is that Chat is a "place to talk about Fandom and to find help and support for your Fandom experience." That …

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  • Brandon Rhea

    Ad Tests on Fandom

    April 25, 2017 by Brandon Rhea

    Over the last few months, we've talked to you a lot about the ad experience on Fandom. We told you why we want to have a better ad experience, what we've done so far, and how we plan to do it. These discussions led to the introduction of Wiki Modernization, where we will use ads in front of great featured videos that will allow us to remove other ads across the site and improve site performance.

    So what will that look like? We're getting very close to that answer.

    Alongside our development of wiki videos and the new page and article headers, we've been hard at work developing tests to determine the perfect mix of ads for both users and advertisers. For each test variation we are running, we kept these points in mind:

    • There needs to be fewer a…

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