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Brandon Rhea

aka Captain B

Staff
  • I live in San Francisco
  • I was born on March 7
  • My occupation is Senior Manager, Fan Engagement and Support
  • I am Batman
  • Bio I first saw Star Wars in 1999 with the release of The Phantom Menace. I was instantly a fan, and I became a superfan in high school and haven't looked back since! I'm also a Star Trek fan and comic book movie and TV fan. At Fandom, I'm Senior Manager for Fan Engagement and Support.
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  • Brandon Rhea

    Ad Tests on Fandom

    April 25, 2017 by Brandon Rhea

    Over the last few months, we've talked to you a lot about the ad experience on Fandom. We told you why we want to have a better ad experience, what we've done so far, and how we plan to do it. These discussions led to the introduction of Wiki Modernization, where we will use ads in front of great featured videos that will allow us to remove other ads across the site and improve site performance.

    So what will that look like? We're getting very close to that answer.


    Alongside our development of wiki videos and the new page and article headers, we've been hard at work developing tests to determine the perfect mix of ads for both users and advertisers. For each test variation we are running, we kept these points in mind:

    • There needs to be fewer a…

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  • Brandon Rhea

    When we first spoke to you about Wiki Modernization, we talked about how wiki videos are a key part of modernizing the site. Today's readers enjoy watching videos, and the ads we put in front of great wiki videos will allow us to clean up the ad clutter across the site. That, in turn, improves the performance of all Fandom wikis. To do all of that, we need to create videos that visitors will want to watch. We’re trying different types of video content to see what works and where.


    We're experimenting with the types of wiki videos that we'll feature on some of our most high-traffic pages. The experimentation will be ongoing, that way we can adapt to what our users and general audiences are most interested in. So far we have identified four ty…


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  • Brandon Rhea

    In thinking about Wiki Modernization, we decided to work on several areas of the site to deliver an even greater user experience. The first step of this is cleaning up ad clutter on wiki pages, which we're working on with featured video content.

    The second step we are also working on is the page header and article header, areas we identified potential for improvements. The page header includes a wiki's wordmark and local navigation, and the article header includes the page title and Edit button. This is how that space has looked since 2011:



    Beginning this past December, we tested new designs for the page header on 12 wikis. Before we started, we learned two key things from data testing and in-person user testing:

    1. The local navigation is not w…


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  • Brandon Rhea

    Over the last two months, we've teased some of what we want to do to improve the site with a look ahead to our plans in 2017, and we talked more in-depth about that in our series about advertisements last month. Creating a better overall experience for your wikis is our big focus for the first part of 2017, so it stands to reason that you're wondering how we'll do that. Here is an early look at this project for your feedback.


    Our goal is to become a modern digital experience that provides the right content at the right time, is easy to navigate, and delivers a better experience for both users and advertisers, our two main audiences.

    • Users and readers. You're the main reason why we’re running in the first place. And it’s safe to say we all ag…

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  • Brandon Rhea
    Click here for Part 2 of this blog series!
    Click here for Part 3 of this blog series!
    What questions do you have about advertisements on Fandom powered by Wikia? Read this blog (Part 1 of 3) and then share your questions in the comments!

    Advertisements. We all have a lot of feelings on those. They're a big part of the internet, and they're how companies like Fandom are able to make money to support the site. We haven't talked to you about advertisements that much in the past, so we're giving you a big look into advertisements on Fandom this week. In our first two blog posts, we'll talk about why we have ads—we're an ad-supported business, enabling us to operate and continually improve the largest entertainment fan site in the world, free of c…

    Read more >

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