FANDOM

Brandon Rhea

Staff
  • I live in San Francisco
  • I was born on March 7
  • My occupation is Manager of Content Production
  • I am Batman
  • Bio Brandon Rhea is Manager of Content Production at FANDOM. He's a huge fan of Star Wars, Star Trek, Game of Thrones, and Marvel. He's a Gryffindor whose Patronus is a cat.
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  • Brandon Rhea

    We had a big product goal in 2017: Ensure that FANDOM is a modern digital experience that provides the right content at the right time, is easy to navigate, and delivers a better experience for users and advertisers. We called this project Wiki Modernization, which saw the introduction of Featured Videos, the redesign of the page and article headers, and a 30% reduction in advertisements across all wikis.

    We're excited to share the results of those efforts and introduce one of our first modernization efforts of 2018!


    As a result of video and design changes, we introduced a new ad layout that achieved a pretty significant reduction in page load times! Check out this graph, which shows the change in average page load times on desktop worldwide…


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  • Brandon Rhea

    In 2017 we redesigned the page and article headers at the top of every wiki page as part of a more modern design experience on FANDOM wikis. We couldn't be happier with the way it turned out, but we knew there were a few extra steps we could take to make it even more impactful for logged-in users.

    Today we have introduced new shortcuts to the page header that will appear for all logged-in users. These shortcuts include Add New Image, Add New Video, Recent Changes, and All Shortcuts. The All Shortcuts menu includes links to special pages, maintenance lists, and other pages that can be useful to editors and admins. You can see the placement of this new shortcuts menu here:


    With the release of the new menu, we will study the engagement data and…


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  • Brandon Rhea

    Last week we were excited to announce how the South Park wiki kicked off FANDOM's Community Video Program. This new program is an important part of producing Featured Videos that complement the quality of written wiki content across the site and remain up to date. The program is still in its infancy, but, if your wiki is in the Top 1,000 on WAM, we are excited to begin working with you on original scripts that we can produce for your community!

    First, let's talk about our basic production process. We have a team of editors dedicated to producing Featured Videos. These editors create a concept for the video, write the script, gather the footage and (sometimes) record voiceover, and then edit the video together so it can be posted to the righ…

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  • Brandon Rhea

    One of the most exciting parts about adding video to the site and accomplishing our goal of slashing 30% of the ads on FANDOM wikis is that we now have a quickly growing team that’s dedicated to Featured Video. The number of videos we're able to create is growing too, and producing quality content that complements the quality of written wiki content is incredibly important to us. To help do that, we're in the beginning stages of a community participation program where admins and editors can create and review Featured Video scripts.

    We recently had a great success with this program on South Park Archives. We posted a video on the page for Kenny McCormick—of "Oh my God, they killed Kenny!" fame—and the community contacted us with some ideas t…

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  • Brandon Rhea

    Since the beginning of the year we've had a consistent goal throughout our product development: reducing the number of ads on the wiki page. This was a big part of the project we call Wiki Modernization. We knew that by making design and product improvements to the site, we would be able to provide a more modern web experience to users and advertisers without all of the ad clutter that we've had on pages up until now. We are happy to announce that we have achieved this milestone. As of this past Monday, October 2nd, a brand new ad experience is live across the world that has fewer ads per page. In fact, we have slashed over 30% of total ad units on our site. This is something FANDOM and users alike have wanted for years, and it's incredibl…

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