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Executive Coaching

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What is Executive Coaching?


There are as many different flavors for Executive and Life Coaching as there are pizza toppings. A good coach combines the best of mentoring, counseling and guiding. A coach asks open-ended questions and challenges his/her clients regularly to refocus his or her perspective and improve performance.


Unlike a consultant, mentor or therapist, the relationship with your coach is a partnership. The coach views the client as the expert on their own life and guides them to produce sustainable and fulfilling results in their personal and professional lives. The coach doesn’t focus on the client’s past but instead challenges the client to take responsibility for his/her present situation and supports the client to reach future goals. To do this a coach asks generative questions, listens fully, guides their clients to make decisions from their core values and holds them accountable to their word, without judging them.

Coaches are trained to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach's job is to provide support to enhance the skills, resources, and creativity that the client already has.


The National Association of Business Coaches estimates that there are over 50,000 business coaches in the United States today. According to the December 2000 Chicago Business Online site, “20% of American small businesses are using coaches, up from 4% just four years ago.” Business Coaching isn’t limited to just small businesses. IBM, Ernst and Yound, Eastman Kodak, IBM, Dow Chemical, Capitol One, Marriott International and Glaxo Wellcome are use coaching services to hear help their managers adapt to a constantly changing business environment.

Benefits of Coaching include:

  • Experience what it takes to live more aligned with your deepest life purpose.
  • Learn the necessary tools and orientation of attention in order to form, contain and sustain living from your passion.
  • Fresh perspectives on personal challenges and opportunities
  • Enhanced decision-making skills and enhanced confidence
  • Resolve issues quickly and effectively
  • Greater interpersonal effectiveness
  • Increased confidence in carrying out their chosen work and life roles
  • Practice living the disposition of openness and freedom even amidst life's most difficult challenge
  • Help you align your values and vision with your practices
  • Help to gain clarify on what is important for you
  • Help keep you on track toward your goals
  • Create an action plan, to evaluate setbacks and celebrate successes
  • Connect with and make the most of your wisdom

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