In the Digital age, a website is one of the most vital part of the business. The industry has seen few big changes in the world of website design and development. Now there is a balance focus on the UI , UX and SEO as the businesses understood the importance of all the three verticals.

1) Be Responsive & Mobile-Friendly

71% of users expect a mobile site to load as fast as a desktop site 60% of users expect a mobile site to load in three seconds or less. 

2) Go White

White space around text and titles increases user attention by 20%. 

3) Page Speed

A 2-second delay in load time during a visit results in abandonment rates of up to 87%.

4) A Calls to Action for better conversion

Researchers are surprised to find that there is an increase of 11% in clicks to the checkout area by testing color variations and action messaging.

5) Use Hyperlink Differentiation

Study revealed that more than 90 %of the sample Web pages forms a single connected part if hyperlinks are treated as bi-directional. 

6) Articulate content and use Bullets

Usage of this bullet points helped an non profit organization achieve their objective and facts show extreme poverty has already been cut by 60% and can be virtually eliminated by 2030. 

7) Use Images (But Use Them Wisely)

Articles containing relevant image have 94% more total views than articles without images, on average.

8) Design and Write Headings effectively

On average 8 out of 10 people will read your headline while only 2 out of 10 people will read the rest of your copy so a headline that can communicate a lot of information is quite valuable.

9) Keep Your Website Consistent

Everything should be themed to make your design coherent between pages and on the same page

10) Catch Your 404s

78% will retry a site two times or less if it does not load initially.