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The two most important things in doing this are to provide a link to the wikia, and make sure you explain what the project is about.
Blogs that are just a sentence or two long, and don't include a link or an explanation are not going to attract any attention, and may even be deleted. Remember, most people on Central will have very different interests to you. So you need to try and encourage them to come to see your project anyway.
When you create your blog post, you need to think about what you want people to know. And what those people will want to know. The Community Central community might be interested in things like:
- What is your wikia called?
- Where is it? (give a link!)
- What is it about?
- Why are you making a wikia about this topic?
- Why might people want to join your community?
- What have you written so far?
- What do you want to do with the wikia in the future?
- How could others help out?
It's also good to add a picture. Maybe one that shows your subject, like a cake for a Cake Wiki.
So here's my example for an imaginary wikia about butterflies.
And here's a good real example of a good promotion blog: User blog:Princess Diva/We need contributors! - Stitchers Wiki
So feel free to promote your community on Wikia, we would love to hear about it!